Source: https://www.iol.co.za/lifestyle/style-beauty/beauty/why-kay-yarms-is-the-most-trusted-influencer-in-south-africa-b7d06ec9-fd05-4c68-a3c3-6eedff9b9c90.
Influence. It is something many claim to have but don’t. It’s not something that comes easy – like trust, it is earned. In actual fact, trust goes hand in hand with influence.
When it comes to the digital age marketing known as “influencing”, there are many grifters.
People who claim to have a loyal audience that follows their every word and SBWL to live like them.
But what many fail to realise is how many follow them to keep up with what they are doing, sometimes to ridicule them, others to pass the time.
Safe to say, many people aren’t easily influenced because they know that social media is an illusion.
We all know that people get paid to give their “opinion” about a product and after a few weeks that campaign is over and they are selling a new product for the same audience. Lines are blurred.
However, there are those unicorns who are so good at it, that everything they suggest to their audience is most likely purchased.
But the trick is this: if you want people to be influenced by you, you need to produce content that they can relate to.
